Waikato-Tainui launches new cultural tourist application

Tourists and newcomers to the region of Ngaaruawaahia will be able to understand better the meaning of the ranges and its cultural significance thanks to a new digital application by Waikato-Tainui. 

Chair of Te Arataura Rukumoana Schaafhausen said the application is a tangible example of investing back in to the local region and using it as a way to educate people about the history of this stunning landscape.

“It’s estimated that close to over 200,000 people use the Haakarimata Summit Track every year, but very few of those users would understand the importance that this place to the people of Ngaati Tamainupoo and Ngaati Maahuta,” she said.

“We’ve used our koorero (stories) to promote and educate people about the unique aspects of this area and brought it into the 21st century by using technology to invite track users to share our backyard and in doing so encourage them to protect and respect the area.”

“The late Hera Haunui a revered ruuruhi in tikanga and reo is on the app sharing her story about the Haakarimata and its knowledge that we’ve captured and we know that we can pass on to future generations now,” Rukumoana said.

The application platform is based on augmented reality – using real world environment overlaid with multiple computer generated sensory information.

Once the app has been downloaded to a mobile device, track users can listen to different stories as they climb to the summit of 374 metres above sea level. Apart from the initial app download, internet access is not required. 

Conservation Minister Eugenie Sage launched the application at the event held at the Haakarimata Ranges.

“I want to congratulate Waikato-Tainui on this wonderful initiative in bringing 21st century technology to this ancient forest.

“Replacing the old track the Department of Conservation built some years ago with the challenging stairway to the summit has increased visitor usage from a few thousand annually to 200,000 plus,” Eugenie Sage said.

“We know people are using the steps for their daily exercise and the opportunity to have them connect with nature and the wider cultural significance of Haakarimata at the same time is a great idea.

“I am sure others will want to follow Waikato-Tainui and develop similar digital resources to enhance knowledge and a deeper cultural understanding of the places people are visiting and enjoying,” Eugenie Sage said.

The information provided through the app covers landmarks, stories, proverbs, and history. The app is available on Google Play store and the App Store.